KEYWORD PLANNER!
Keyword Planning is a process for getting keyword metrics and forecasts as well as searching
for new keywords to add to campaigns. You create Keyword Plans that can be accessed
and modified at a later time.
Keyword Planner helps
you research keywords for your Search campaigns. You can use this free tool
to discover new keywords related to your business and see estimates of the
searches they receive and the cost to target them.
Setting up a keyword strategy
and map is crucial because it provides a strong foundation for
developing content and structuring a website around your keywords and related
goods or services.
Keyword research is the
process of finding and analyzing search terms that people enter into search
engines with the goal of using that data for a specific purpose, often for
search engine optimization (SEO) or general marketing.
The Google Ads Keyword Planner tool is a
useful resource for building strong keyword lists and helping to get your PPC
campaign off to a running start. A free-to-use feature within Google Ads, its
tools for generating keyword ideas and bid estimations can help you plan your
marketing strategy. By using the Google Ads Keyword Tool, you can search for
keyword and ad group ideas, see how a list of keywords might perform, and even
combine keyword lists to create new ones. It can also help you choose
competitive bids and budgets to use in your campaigns.
The Keyword Planner tool is designed to help marketers discover
important keywords and to find data for certain keywords like search numbers,
competition, and ad pricing.
If you have just begun your search engine marketing journey, a
great place to start is with keyword research. If you’re already using Google
Ads (formerly called AdWords) or plan to start incorporating search ads into
your marketing strategy, Google’s Keyword Planner is a great tool to get you
started.
One of the greatest benefits of using Keyword Planner is that it
is free to use, however when you try to access the tool it asks you to set up a
Google Ads campaign first. If you’re already planning on using Keyword Planner
for your paid search ads, then setting up a campaign shouldn’t be a big deal,
however even if you don’t plan on using it for ads, Google still asks you to
set up a campaign.
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