GOOGLE TRENDS!

What Is Google Trends?

Google Trends could be a free tool that analyzes the recognition of Google trends terms exploitation period information.

It shows users what folks area unit finding out as compact by time, season, and site. you'll then use that data to tell your promoting strategy.

In this article, we’ll cowl a way to use Google Trends and 5 sensible ways that to leverage it for your content strategy:

1. notice presently trending topics

2. determine seasonal trends

3. Optimize your native SEO strategy

4. Monitor your competitors

5. Optimize your SEO strategy

How to Use Google Trends?

Google Trends measures keyword quality instead of keyword search volume.

Here’s however Google explains it: “Each information is split by the full searches of the earth science and time vary it represents, to match relative quality.”

To start exploitation Google Trends, enter a keyword into the search bar or select one amongst the provided examples.

3 ways that to Use Google Trends to enhance Content Strategy

Google Trends could be a comparatively simple tool, however there area unit many ways to use it for your overall content strategy.

Here area unit 5 ways that you'll use Google Trends to enhance and supplement your current content strategy

1. notice presently Trending Topics

Finding trending topics will assist you arrange out content, determine distinctive angles, and even merely keep relevant as a whole.

From the Google Trends homepage, scroll right down to see “Recently trending” topics across the globe:

2. determine seasonal Trends

A seasonal trend could be a trend that comes back often, sometimes around a selected vacation.

By researching trending topics in Google Trends, you'll decide once to start out advertising for your next huge holidays.

Say you own a flower look. you most likely see a daily spike in sales—and searches—around Valentine’s Day and Mother’s Day.

To start, introduce a keyword and hit enter. Let’s use “flowers for Valentine’s Day.”

Then, Use the drop-down to regulate the date vary. Seven days is that the default, however you'll select as recent because the past hour to as way back as 2004.

It’s best to travel back a minimum of a couple of years to induce correct seasonal trend data.

“Flowers for Valentine’s Day” starts obtaining traffic around February seventh to thirteenth. That’s information you'll use to arrange the beginning of your promoting campaigns.

You can conjointly analysis harder-to-predict trends. 

Say you produce content for Associate in Nursing insurance underwriter. you'll recollect many years to induce a thought of once cyclone season generally happens, then produce content and promoting campaigns throughout that point frame.

Going back a couple of years will tell you if a trending topic could be a seasonal trend or just a brief fashion. If traffic spikes round the same time every year for a keyword, then it’s a trend. 

If not, it’s possible a fashion.

Take the Ice Bucket Challenge, for instance. Before and once August of 2014, it got very little to no traffic.

3. Optimize Your native SEO Strategy

Google Trends permits you to look at keyword quality worldwide or by country, sub region, metro area, or city.

This can assist you refine your promoting campaigns and perceive wherever your potential customers area unit.

Let’s use an evident example: surfboards. It’s less possible that individuals in inland areas of the U.S.A. are going to be trying to shop for one. 

4. Monitor Your Competitors

Circle back to the Google Trends compare tool to check however your whole stands up to the competition. 

We’ll use Netflix and Hulu for this instance. during this case, it’s most likely a lot of helpful to line the timeframe back a couple of years to induce a much better summary of their various performances.

We can see that competition has remained steady over the last 5 years, with Netflix well within the lead:

We can conjointly see that tons of the traffic spikes occur at an equivalent time for each brands (likely because of new releases or news stories from either brand). 

Now let’s inspect Hulu vs. HBO Max, that shows a small amount a lot of volatility:

HBO Georgia home boy could be a newer streaming platform that debuted in might 2020. you'll see slight traffic upticks as early as 2019, most likely once rumors started before its official announcement.

Then HBO Georgia home boy saw a large transaction once it debuted and even surpassed Hulu at sure points.

If you worked for one amongst these corporations, you may need to visualize what shows your challenger free throughout their traffic spikes therefore you'll replicate their success or change your promoting strategy consequently.

One way to stay tabs on your competitors’ trends is to use a marketing research tool like Market mortal. you'll see however your company's trends compare with those of your competitors.

Here, we have a tendency to selected Netflix because the main domain and Hulu and HBO Georgia home boy because the competitors.

To Find out more on google trends:

https://bloggingwithrimsha.blogspot.com/